12/31/2022 0 Comments Trips toweb![]() ![]() Your text is the obvious choice but also consider placing them in the: Once you’ve determined your keywords, you should strategically place them in your content. Trips toweb free#There are a lot of free keyword research tools you can use to increase the ranking of your content. Writing content around keywords is extremely important. Also, it helps Google understand the structure of your websites, which in its turn improves your rankings. Internal links (within your own website), can show visitors you have more relevant information for them about a specific subject or lead them to revenue generating pages. For example, you can use this as an opportunity by linking to a partner’s website. Besides this, it helps Google understand better what your content is about, which can then improve your ranking. ![]() By using outgoing links (linking to other websites), you help visitors acquire information that is relevant to your content. It’s safe to say that using links in your content serves both humans and search engines. Whenever writing a lengthy text, think about the K.I.S.S. If a text is badly written, it will not be read or shared, and thus will not rank well in Google. Longer texts do require a bit more from you as an author.ĭo not write more, just because you want to surpass the 1000 words. However, you have a better chance of ranking well with texts that consist of 1000 words or more. If you want your content to perform in Google, your text should be at least 300 words. Optimising your images for search engines contributes to this further. ![]() People tend to stay longer on a page when it’s visually appealing. Google considers visit duration as a ranking factor. Think about adding the following to your content:īesides drawing attention, visualising your content helps your rankings in the search engine. Also, it’s easier for people to remember things if you visually demonstrate it to them. As a tour operator, you have an easy opportunity to use beautiful imagery from the destinations you offer. This allows you to draw attention to your content and make it stand out. Use visual imagery in your content whenever you can. Divide your content in relatively short paragraphs.A few tips to keep your content simple are: In the best-case scenario, your content is easily understood by every single person that reads it. This principle states that systems perform best when they have simple designs. principle was created in the ’60 but still applies today. Share knowledge with your current audience.After a (potential) customer has digested your content, what is it you want them to have taken from it? And no less important, what’s in it for you? Goals for your content can be: Talk about what your target group really wants and show them how your business stands out.īefore you start writing, always define a clear goal for your content. However, only you can tell them about beautiful hidden spots or wonderful experiences other tour operators have never imagined offering. For example, if you offer trips to Tanzania, most of your target group will already be aware of the highlights this beautiful country has to offer. First, you should always consider your buyer persona’s interests. ![]()
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